“You can’t build a reputation on what you’re going to do,” said Henry Ford.
That’s why we make every piece as witty, intriguing, and thought-provoking as the one before.
Imaginative content marketing
Infused with flair and originality, you’ll find out-of-the-ordinary customer needs at the heart of our content marketing
Thought leadership may be an overused phrase, but different ways of thinking definitely put innovators ahead of the rest. Eliciting disruptive points of view from within your enterprise is the way to true differentiation.
Telehouse Enterprise white paper
Presented as an eight-page white paper, this piece considered big data and analytics issues facing major companies and their colocation implications.
Foehn Microsoft Teams: Extracting Most Value for Least Effort white paper
With the growing popularity of Microsoft Teams, this white paper explains how to make the most of its voice functionality.
Creative ITC Making AEC JVs Successful white paper
Although increasingly common, construction joint ventures can still be risky undertakings. These seven pages show how VDI technology migrates uncertainty and assures success.
Brochures and data sheets
Yeah, we’re in a digital era, but many purchasers still want plain paper propositions. Ensure you feed that need. Stay short and snappy. Use engaging graphics. See these illustrations of how best to do it.
Creative ITC IaaS brochure
The faster the construction industry can set up new sites, the faster it can get to work. Replete with proof points, this 11-pager shows how IaaS offers the necessary agility.
IPI PureCloud brochure
In just four pages, this handy guide unfolds a route map for a prospective customer to transition to turbocharged cloud-based CX.
BT Kollective video distribution data sheet
As if foreseeing the post-coronavirus world, this paper from 2016 shows how to get video messages to audiences in the thousands without breaking the network bank.
Many companies deliver great solutions in partnership. That’s common. What’s much less so is their ability to show how the sum of the parts is greater than the whole. Joint value propositions are the perfect way to do that.
Orange Business Services pitch deck
Produced for Genesys and OBS, this 17-slide modular PPT deck enables the latter’s salespeople to powerfully convey the partnership’s advantages to prospective clients.
Genesys and Telefónica value proposition infographic
Today’s equivalent of a leave-behind, scrolling infographics like this one are perfect to send a prospect to remind them of the key points of your partnership merits.
ACME Corporation Service Sales Best Practice deck
Value propositions aren’t only external facing. This (anonymised) deck is one of a series aimed at sharing sales best practice in leveraging the value of service to close a deal.
Storytelling takes power: a picture’s worth a thousand words
Case studies (iStudies)
Case studies? That’s where we started. Today everybody’s doing it. But we’ve learned how to put the customer in the crossover betwixt marketing content and digital PR. See how far our technique’s developed.
Foehn FirstCare case study
A two-page case study showing how Foehn helped FirstCare get the best out of Genesys Cloud.
Tata Communications Saregama iStudy
For Indians all around the world, Saregama is their favourite traditional music and films source. Content distribution tricks learned from Tata Communications resound globally.
Iron Mountain SF Mott MacDonald iStudy
An Iron Mountain account manager had to prove the worth of Secure IT Asset Disposition (SITAD) to his customer. Featuring engineering consulting firm Mott MacDonald, this iStudy contains quantified SITAD proof points, which compellingly brought the value to life.
Iron Mountain SF Giants iStudy
This US baseball team needed to preserve its priceless media legacy. Digitally converting and categorising 16,000 items in obsolete formats wasn’t a problem for Iron Mountain.
Cisco Nationwide iStudy
Designed to inform both business and technical audiences in a single navigable format, this is where the iStudy had its genesis.
Videos, trailers and promos
Since the last decade, video’s been the coming thing. Now, coronavirus has finally made clear business travel and face-to-face physical interaction ain’t necessarily the best idea. The truth’s staring us all in the face. See what we’re doing.
Cisco UBC case study
Filmed in Vancouver, now nobody needs travel anywhere to see how the University of British Columbia uses Cisco mobile technology to cut its carbon footprint.
Genesys eFinancial: Moving to the cloud for seamless business continuity
Making the most of the remote video medium, Paul Bordeaux, CIO of eFinancial, conveys the success of the company’s move from Genesys on-prem to the Genesys Cloud™ platform for scalability, advanced routing and workforce engagement management capabilities. eFinancial, maintained business continuity by using Genesys Cloud to get its employees working safely from home during the COVID-19 pandemic.
BT Kinross Gold trailer
Please help me drive traffic to my website! Certainly, ma’am. Emailable video trailers rip through social and digital media to target people needing to know more.
Striking 8×8 and Hollywood Bowl promo
Promotional video on the 8×8 X Series installed by Difference Corporation at Hollywood Bowl ten-pin games establishments and its contact centre featuring Dave Wilson, IT Director.
BT SOS Children’s Villages case study
Filmed ion Africa, this programme conveys corporate responsibility at its very best. We can’t make more of these right this minute, but the global message is clear to all.
Nokia: A Different World promo
One of our producers’ favourite pieces, no one could be more socially distanced than this highly placed workman as he brings to life the benefits of the latest Nokia smartphone.
Rivas-Vaciamadrid: Sustainable Living in a Cisco Smart+Connected Community
Infographics and eBooks
Formats should be as supple as a gymnast. Some people want a good read. Others ask to be given just the top line. A growing number consume only on their smartphones. That’s why one should offer choice to match the content to the medium.
Telehouse Financial Services eBook
As a 12-page eBook, this document considers financial services developments and how they affect compute and data storage technologies.
Tata Communications Digital Transformation Cloud book (August 2020)
Combining proof points from many customers, this eBook portrays the breadth and depth of Tata Communications’ cloud portfolio, while explaining the strategic thinking behind it.
Genesys OBS Customer Relationship Survey Infographic
An infographic report on a survey conducted on behalf of genesys and Orange Business Services by RelationClient into COVID-19 effects on CX.
Ferrero Rocher scrolling infographic
Designed specifically for use on smartphones, this scrolling infographic shows the art of condensed storytelling at its most effective.
Ingenious digital PR
Stop thinking analogue: that’s the key to digital success