“You can’t build a reputation on what you’re going to do,” said Henry Ford.
That’s why we make every piece as witty, intriguing, and thought-provoking as the one before.
Imaginative content marketing
Infused with flair and originality, you’ll find out-of-the-ordinary customer needs at the heart of our content marketing
Different ways of thinking definitely put innovators ahead of the rest. Eliciting disruptive points of view from within your enterprise is the way to true differentiation.
Microsoft Teams: extracting most value for least effort
With the growing popularity of Microsoft Teams, this white paper explains how to make the most of its voice functionality.View PDF
Telehouse white paper: As the Big Data and Analytics Wave Breaks, the Problem is Staying Anchored
Presented as an eight-page white paper, this piece considered big data and analytics issues facing major companies and their colocation implications.View PDF
Foehn white paper: Gamification transforms agent effectiveness and boosts contact centre efficiency
Showing how FirstCare learned to use gamification and workforce engagement management, contact centre leaders everywhere can learn from this white paper.View PDF
Creative ITC white paper: Making AEC JVs Successful
Construction joint ventures can be risky undertakings. These pages show how VDI assures success.View PDF
Genesys white paper: Making data AI-ready
There are those who say AI is only good as the data that feeds it. In this white paper we reveal the truth behind that contention.View PDF
Brochures and eBooks
Yeah, we’re in a digital era, but many purchasers still want plain paper propositions. Ensure you feed that need. Stay short and snappy. Use engaging graphics. See these illustrations of how best to do it.
Genesys eBook: Seven Steps for Delivering Next-Generation Digital Customer Service
Getting digital CX right is crucial to today’s success. Here’s how to do it using a fast, structured process.View PDF
Creative ITC brochure: Why AEC Companies are Adopting IaaS models
The faster a constructor can set up new sites, the faster it can start work. Full of proof points this 11-pager shows how IaaS brings the necessary agility.View PDF
Telehouse eBook: Financial Services Sector Sea Change Affects Hosting and Collaboration Dynamics
This 12-page eBook considers financial services developments and how they affect compute and data technologies.View PDF
IPI PureCloud brochure: Take Your Contact Centre to the Cloud for a VIP Experience
In just four pages, this handy guide unfolds a route map for customers to transition to cloud-based CX.View PDF
Foehn brochure: The New Contact Centre Future Proofing Guide
Showing how industry stayed at the forefront of innovation, this guide highlights new trends and technologies improving the value of contact centres.View PDF
Tata Communications Cloud Book: Standout Digital Transformation Stories (August 2020)
Combining customer proof points, this eBook portrays the breadth and depth of Tata Communications’ cloud portfolio and explains the strategic thinking.View PDF
Value propositions and playbooks
Many companies deliver great solutions in partnership. That’s common. What’s much less so is their ability to show how the sum of the parts is greater than the whole. Joint value propositions are the perfect way to do that.
AVANT and 8×8 Partner Playbook
Unified communications in the cloud doesn’t come any better than 8×8. That’s why AVANT is recruiting more channel partners.View PDF
Tata Communications and Tata Consultancy Services joint value proposition: Microsoft Teams Direct Routing
Tata Communications and Tata Consultancy Services global alliance ensures customers get the most from Microsoft Teams.View PDF
8×8 and Britannic Technologies Partner Playbook
Playbook brings 8×8 and Britannic Technologies partnership into sharp focus for prospective customers.View PDF
Orange Business Services pitch deck: Attract more customers
Produced for Genesys and OBS, this 17-slide PPT deck enables the latter’s salespeople to convey the partnership’s advantages to prospective clients.View PDF
Genesys and Telefónica value proposition: Now You Don’t Need Big Budgets and Resources to Have the Best Customer Service Solution
Today’s equivalent of a leave-behind, scrolling infographics are perfect to send to a prospect reminding them of key points of your partnership’s merits.View PDF
Storytelling takes power: a picture’s worth a thousand words
Case studies? That’s where we started. Today everybody’s doing it. But we’ve learned how to put the customer in the crossover betwixt marketing content and digital PR. See how far our technique’s developed.
Foehn case study: Ceredigion County Council
Keeping services open during the COVID-19 pandemic, Ceredigion County Council transformed the citizen experience.View PDF
Genesys case study: Dental Axess
Improving customer engagement and employee collaboration gives digital dental professionals new possibilities.View PDF
Tata Communications iStudy: Navico
For marine electronics firm, Navico, fully-managed Microsoft Teams helps maintain its market lead.View PDF
Genesys case study: Ethiopian Airlines
Business transformation soars as Ethiopian Airlines faces the pandemic and achieves improved service delivery.View PDF
Tata Communications iStudy: Saregama
All around the world, Saregama is a favourite traditional Indian music and film source. Content distribution tricks learned from Tata Communications resound globally.View PDF
Iron Mountain iStudy: San Francisco Giants
This basketball team had to preserve its priceless media. Digitally converting 16,000 items from obsolete formats wasn’t a problem for Iron Mountain.View PDF
Videos, trailers and promos
Since the last decade, video’s been the coming thing. Now, coronavirus has finally made clear business travel and face-to-face physical interaction ain’t necessarily the best idea. The truth’s staring us all in the face. See what we’re doing.
Formats should be as supple as a gymnast. Some people want a good read. Others ask to be given just the top line. A growing number consume only on their smartphones. That’s why one should offer choice to match the content to the medium.
Foehn infographic: Why the contact centre is local government’s most potent transformation engine.
Presenting the output of the first Foehn local government forum, surprising findings formulate an agenda for action.View PDF
CW Squared infographic: 8×8
Presenting facts quicker than words, this infographic gets to the core of cloud-based digital transformation.View PDF
Genesys infographic: UK Retail Contact Centres
In a post-pandemic world, this snapshot shows how much retail has come to rely on digital contact centres.View PDF
Genesys infographic: OBS Customer Relationship Survey
Report conducted on behalf of Genesys and Orange Business Services by RelationClient into COVID-19 effects on CX.View PDF
Genesys infographic: Give Your Students Super Human Service
Students get super human service as Genesys optimises all stages of their journeys.View PDF
Cisco Ferrero Rocher scrolling infographic: Chocolate Maker Sees Sweet Spot Improved Collaboration
Designed specifically for smartphones, this scrolling infographic shows condensed storytelling at its most effective.View PDF
Ingenious digital PR
Stop thinking analogue: that’s the key to digital success