Our Work
“You can’t build a reputation on what you’re going to do,” said Henry Ford.
That’s why we make every piece as witty, intriguing, and thought-provoking as the one before.
Imaginative content marketing
Infused with flair and originality, you’ll find out-of-the-ordinary customer needs at the heart of our content marketing
White papers
Different ways of thinking definitely put innovators ahead of the rest. Eliciting disruptive points of view from within your enterprise is the way to true differentiation.
Telehouse white paper: As the Big Data and Analytics Wave Breaks, the Problem is Staying Anchored
Presented as an eight-page white paper, this piece considered big data and analytics issues facing major companies and their colocation implications.
Microsoft Teams: extracting most value for least effort
With the growing popularity of Microsoft Teams, this white paper explains how to make the most of its voice functionality.
Creative ITC white paper: Making AEC JVs Successful
Although increasingly common, construction joint ventures can still be risky undertakings. These seven pages show how VDI technology migrates uncertainty and assures success.
Brochures and eBooks
Yeah, we’re in a digital era, but many purchasers still want plain paper propositions. Ensure you feed that need. Stay short and snappy. Use engaging graphics. See these illustrations of how best to do it.
Genesys eBook: Seven Steps for Delivering Next-Generation Digital Customer Service
Getting digital CX right is crucial to today’s success. Here’s how to do it using a fast, structured process.
Creative ITC brochure: Why AEC Companies are Adopting IaaS models
The faster the construction industry can set up new sites, the faster it can get to work. Replete with proof points, this 11-pager shows how IaaS offers the necessary agility.
Telehouse eBook: Financial Services Sector Sea Change Affects Hosting and Collaboration Dynamics
As a 12-page eBook, this document considers financial services developments and how they affect compute and data storage technologies.
Value propositions and playbooks
Many companies deliver great solutions in partnership. That’s common. What’s much less so is their ability to show how the sum of the parts is greater than the whole. Joint value propositions are the perfect way to do that.
AVANT and 8×8 Partner Playbook
Unified communications in the cloud doesn’t come any better than 8×8. That’s why AVANT is recruiting more channel partners.
Tata Communications and Tata Consultancy Services joint value proposition: Microsoft Teams Direct Routing
Tata Communications and Tata Consultancy Services global alliance ensures customers gets the most from Microsoft Teams.
8×8 and Britannic Technologies Partner Playbook
Playbook brings 8×8 and Britannic Technologies partnership into sharp focus for prospective customers.
Storytelling
Storytelling takes power: a picture’s worth a thousand words
Case studies
Case studies? That’s where we started. Today everybody’s doing it. But we’ve learned how to put the customer in the crossover betwixt marketing content and digital PR. See how far our technique’s developed.
Foehn case study: Arvato CRM Solutions
Delivering award-winning CRM solutions, Arvato had to get its 1,100 people working remotely in double-quick time.
Genesys case study: Dental Axess
Improving customer engagement and employee collaboration gives digital dental professionals new possibilities.
Tata Communications iStudy: Navico
For marine electronics firm, Navico, fully-managed Microsoft Teams helps maintain its market lead.
Videos, trailers and promos
Since the last decade, video’s been the coming thing. Now, coronavirus has finally made clear business travel and face-to-face physical interaction ain’t necessarily the best idea. The truth’s staring us all in the face. See what we’re doing.
Cisco video case study: University of British Columbia
Filmed in Vancouver, now nobody needs travel anywhere to see how the University of British Columbia uses Cisco mobile technology to cut its carbon footprint.
BT video teaser: Kinross Gold
Please help me drive traffic to my website! Certainly, ma’am. Emailable video trailers rip through social and digital media to target people needing to know more.
8×8 promotional video: Hollywood Bowl
A striking promotional video on the 8×8 X Series installed by Difference Corporation at Hollywood Bowl ten-pin games establishments and its contact centre featuring Dave Wilson, IT Director.
Infographics
Formats should be as supple as a gymnast. Some people want a good read. Others ask to be given just the top line. A growing number consume only on their smartphones. That’s why one should offer choice to match the content to the medium.
Foehn infographic: Why the contact centre is local government’s most potent transformation engine.
This infographic presents the output of the first Foehn local government forum. Surprising findings help formulate an agenda for action.
Genesys infographic: UK Retail Contact Centres
In a post-pandemic world, this snapshot shows how much retail has come to rely on digital contact centres.
CW Squared infographic: 8×8
Presenting facts quicker than words, this infographic gets to the core of cloud-based digital transformation.
Ingenious digital PR
Stop thinking analogue: that’s the key to digital success
Trade and public media
Blogs and podcasts
Website copy
Award entry programmes
The C-level Exchange
