“Culture eats strategy for breakfast,” said Peter Drucker.
So, GoRefCo doesn’t talk about the dreary sameness of values. Instead, we embrace a culture that’s curious, restless and disruptive.
Marketing campaigns that run like clockwork
As a professional marketing agency represented around the world, GoRefCo offers global integrated marketing campaigns aimed at delivering solid bottom-line results. Either working with an in-house campaign manager or bringing in one of our programme managers as an outsourced resource – or a combination of both – we can take away the drudgery. What’s left is the pure enjoyment of plans that run like clockwork and the pleasure of tangible, measurable outcomes. In agreement with you, we’ll set targets and timescales up front, along with the combination of content and communication channels required to meet your quantified objectives and the milestones along the way.
Who We Are
The GoRefCo team: safe in professional hands
Pleasant and professional to work with, GoRefCo employs seasoned client-side professionals and graduate recruits with strong digital roots.
Co-founder of GoRefCo LLP, Tony leads our mission to transform the way IT and telecoms marketing content is created and consumed. Prior to starting the company, Tony spent 22 years as managing director of Caseworks Limited. As a seasoned innovator, he was head of multimedia marketing at BT.
With 25 years’ experience in pressured administration roles, Elizabeth ensures the GoRefCo wheels don’t fall off. In that respect she’s the company’s secret sauce. Normally sweetness and light, she’s immediately on the case when things need fixing. You don’t cross her. Take our word for it.
HEAD OF MARKETING AND CONTENT
Digitally-savvy, Graham turns complex concepts like AI, IoT and cloud into persuasive content. As a strategic thinker and fast relationship builder, he works directly with business leaders and their teams. Graham brings solid experience from senior roles at BT, Colt, and entrepreneurial start-ups.
DIGITAL MARKETING MANAGER
As a 2019 graduate of Nottingham Business School, Alexandra has deep digital roots. She brings to her role a flair for web content and design and successful orchestration of marketing and sales campaigns. In her personal life, Alexandra is a lover of live performance, like musical theatre.
Ron brings with him a wealth of knowledge from running big company programmes. Customer-focused he keeps everyone informed at all stages. Always going that extra mile, Ron builds good client relationships and pushes resources hard to guarantee the desired result.
VIDEO PRODUCTION ASSOCIATE
As GoRefCo video lead, Kevin performs pre-production functions like creative storyboard input, arranging crews, and overseeing filming. Editing, taking care of text graphics and delivering the finished programme are post-production responsibilities. His job also involves supervision of podcast production in terms of technology, content and choice of talent.
PR AND SOCIAL MEDIA ASSOCIATE
With a wealth of knowledge on all things communications and marketing, Jason is an integral part of our digital marketing success. Aside from being one of the leading voices in social media marketing campaigns and strategies, his strengths include training and ensuring brand messaging consistency.
STRATEGIC COMMUNICATIONS ASSOCIATE
As a seasoned IT marketing leader, Jane’s approach is based on the fundamentals of any strong communications plan supporting a client’s strategic business goals. Sound value propositions and consistent, validated messaging are key elements around which her storytelling, copywriting, and social media skills are aligned.
CREATIVE STRATEGY ASSOCIATE
Having held senior positions in brand agencies, Terry has worked consistently with IT industry big-hitters. Developing strategic and creative design approaches for coherent corporate identities, his innate grasp of copywriting ensures powerful words and images reinforce key messages throughout.
IT AND TECHNOLOGY ASSOCIATE
With a background in senior telecoms management and marketing, Kevin has many years of experience in running digital campaigns and contributing content as well as managing agencies and budgets. His agency experience includes directing accounts for major IT and telecoms companies.
Overseas correspondent team
GoRefCo works with correspondents in Germany, Spain, Italy, Benelux, Scandinavia, Russia, Turkey, North and South America, Hong Kong and many other countries beside. All are seasoned business and technically literate writers and journalists who bring cultural and linguistic nuances to our work.
Graphic design team
In the GoRefCo studio, Chris and Alex turn out topflight design work. Never failing to delight, their creations include brochures, eBooks, newsletters, adverts and emailers. Talented in digital techniques, they use words and images to put clear blue water between our company and others.
Video production team
At home or abroad, Kevin and Rob bring pre- and post-production skills to our multimedia moving-image and animation outputs. In the current COVID-19 environment our strict code of conduct includes deep cleaning and social distancing to protect customers, producers and crews.