“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute,” says Simon Oliver Sinek.
With a restless and disruptive culture, GoRefCo aims to energise engaged audiences through clever, distinctive use of language.
Marketing and PR campaigns that run like clockwork
As a professional agency represented around the world, GoRefCo offers global integrated marketing and PR campaigns aimed at delivering solid bottom-line results. Either working with an in-house campaign manager or bringing in one of our programme managers as an outsourced resource – or a combination of both – we can take away the drudgery. What’s left is the pure enjoyment of plans that run like clockwork and the pleasure of tangible, measurable outcomes.
In agreement with you, we’ll set targets and timescales up front, along with the combination of content and communication channels required to meet your quantified objectives and the milestones along the way.
Who We Are
The GoRefCo team: safe in professional hands
Professional and pleasant to work with, GoRefCo people are seasoned client-side professionals and graduate recruits with strong digital roots.
Co-founder of GoRefCo LLP, Tony leads our mission to transform the way IT and telecoms marketing content is created and consumed. Prior to starting the company, Tony spent 22 years as managing director of Caseworks Limited. As a seasoned innovator, he was head of multimedia marketing at BT.
HEAD OF MARKETING AND CONTENT
Digitally-savvy, Graham turns complex concepts like AI, IoT and cloud into persuasive content. As a strategic thinker and fast relationship builder, he works directly with business leaders and their teams. Graham brings solid experience from senior roles at BT, Colt, and entrepreneurial start-ups.
DIGITAL MARKETING MANAGER
As a 2019 graduate of Nottingham Business School, Alexandra has deep digital roots. She brings to her role a flair for web content and design and successful orchestration of marketing and sales campaigns. In her personal life, Alexandra is a lover of live performance, like musical theatre.
Ron brings with him a wealth of knowledge from running big company programmes. Customer-focused he keeps everyone informed at all stages. Always going that extra mile, Ron builds good client relationships and pushes resources hard to guarantee the desired result.
As a seasoned IT marketing leader, Jane’s approach is based on the fundamentals of strong communications supporting a client’s business goals. Sound value propositions and consistent, validated messaging are key elements around which her storytelling, copywriting, and social media skills are aligned.
CONTENT MARKETING CREATION
With a wealth of knowledge across IT and telecom topic areas, Jason is an integral element of our content marketing team. Aside from acting as a leading voice in social media, his professional strengths include creative writing, editorial skills training, and safeguarding brand consistency.
As GoRefCo video lead, Kevin performs pre-production functions like creative storyboard input, arranging crews, and overseeing filming. Editing, taking care of text graphics and delivering the finished programme are post-production responsibilities. His job also involves supervision of podcast production in terms of technology, content and choice of talent.
IT AND TECHNOLOGY CONSULTANT
With a background in senior telecoms management and marketing, Kevin has many years of experience in running digital campaigns and contributing content as well as managing agencies and budgets. His agency experience includes directing accounts for major IT and telecoms companies.
CREATIVE STRATEGY CONSULTANT
Having held senior positions in brand agencies, Terry has worked consistently with IT industry big-hitters. Developing strategic and creative design approaches for coherent corporate identities, his innate grasp of copywriting ensures powerful words and images reinforce key messages throughout.
Overseas correspondent team
GoRefCo works with correspondents in Germany, Spain, Italy, Benelux, Scandinavia, Russia, Turkey, North and South America, Hong Kong, and many other countries besides. All are seasoned business and technically literate journalists and writers who vitally bring cultural and linguistic nuances to our work.
Graphic design team
In the GoRefCo studio, Chris and Rob turn out topflight design work. Never failing to delight, their creations include web landing pages, emailers, eBooks, brochures, bid documents and adverts. Talented in digital techniques, they use words, graphics, animations, and moving images to put clear blue water between our company and others.
Video production team
At home or abroad, Kevin and Rob bring pre and postproduction skills to our multimedia outputs. They’re expert and at ease whether filming and editing in 4K or using video conferencing technology to furnish shows ranging from the shortest soundbites to multi-player podcasts, documentary-style programmes, and trailers. Furthermore, in a post-COVID environment we still adhere to a strict code of conduct, which includes deep cleaning and social distancing to protect customers, producers, and crews.