What We Do

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” said John Wanamaker over a century ago.

If John were still here, he’d benefit from talking to us.

Imaginative content marketing

The content marketing explosion had its genesis in social media and sharing apps. Today everyone’s onto it. For example, high quality content is effective for grabbing online coverage and is the prime mover to get the backlinks required for raising websites’ SEO ratings.

In this fervid climate you need imaginative content expressing provocative points of view. That way your audience is more likely to return … and act. We’ve been at the forefront of content marketing since the internet was a twinkle in its father’s eye. Make use of our experience.

Storytelling

Whether for content marketing or digital PR, you’ve come to the right place. At the heart of both is what we do. Storytelling. One of the business writer’s greatest challenges is finding new ways to tell old stories, because characters and their issues everywhere inevitably have a familiar ring to them. Lucky then our people have abundant talent and complete mastery of the copywriting and design tricks it takes to make your story stand out from the crowd.

Ingenious digital PR

Traditional PR has been a victim of the digital upsurge. Pandemic aside, magazines and events, beloved of spray-and-pray agencies, are virtual shadows of their former selves. Now, when it comes to attracting new customers, improving search engine results or simply raising your profile, ingenious digital PR rules the roost.

We’ll tell your story through a slice of imaginative content or a news release as part of an integrated campaign or a one-off activity. We’ll target it at chosen journalists, analysts and influencers through their preferred digital channels and monitor coverage performance for continuous improvement.

GoRefCo wraps everything inside a single offer and a single budget to arrange optimum marriages of message and medium. Do that right and divorce is a vanishingly rare event.

Compelling storytelling

No exaggeration: we pioneered the art of case studies in IT and telecoms. Blogs, white papers, web copy, eBooks, etc., come naturally.

Intriguing editorial

Witty, controversial writing. We help escape the corporate straitjacket. It’s knowing when and how far to push the envelope that’s the art.

Inventive graphic design

Which came first? Chicken or egg? Words or music? Our writers and creatives work intimately together. Makes the question irrelevant.

Unbeatable video production

A picture’s worth a thousand words. But ensure your talking head, animation, or avatar gets to the point fast, all the while meeting COVID-19 constraints.

Miraculous messaging

Our primary aim is to get under your skin. Only that way can we help develop themes that go straight to audiences’ hearts.

Social and sharing apps

Reaching single-person, industry-sector or worldwide audiences takes painstaking planning. Or does it? Our expertise makes it a walk in the park.

Media and analyst relations

Getting content to stick is key. It depends on knowing your targets and pinpointing them with the ideal digital media mix.

Awards and in-person publicity

All the world’s a stage. Let’s help put your people and customers on it. That way, everyone’s a winner.