24 August 2022

Winning award entries: the sincerest form of flattery

There are literally dozens of IT and telecoms industry awards on offer every year, and most are free to enter. Winning one is worth its weight in gold, and feeds column-inches that keep on coming. Take the right approach and the results will roll in.

But the competition’s getting tougher, which is why it’s worth investing the time and effort. You’ll not only do remarkable things for your company’s reputation, but you’ll also attract the attention of senior management. After all, who doesn’t love attending an annual awards ceremony and stepping up to the rostrum to snatch the prize in front of one’s peers?

Six reasons our customers win

The following are overriding reasons to choose GoRefCo for winning award submissions:

  • Know what judges want– we’re great storytellers and understand how to make entries memorable.
  • Ask the right questions – we know how to do that as a critical skill we’ve developed over many years in the business.
  • Focus firmly on target markets– all our customers are in IT and telecoms, which means we always hit the right hot buttons.
  • Cut the fluff, make every word count– most competitions have strict word limits so don’t waste precious chances.
  • Hunt down hard facts– winning submissions always contain solid proof points and we’re adept at winkling them out.
  • Strike the balance between substance and style– judges see lots of entries and they like the ones with exciting writing.

Stay up with the times

Winning an award usually means doing three things better than the also-rans. First, you’ve got to be in it to win it, as the old saying goes. Then, you’ve got to produce a convincing fact-filled online submission to secure your place on the shortlist (see our comments below on new formats). And, finally, deliver a captivating multimedia presentation (for example, with video soundbites) to sway the judges.

Until COVID-19 struck in 2020, entries tended to be in-person pitches. Then, they switched to socially distanced video calls for obvious reasons, while the award ceremonies also went virtual. It’s nice to see things are reverting to normal for the 2022 season.

That’s no reason to ignore the lessons learned. For example, award bodies are encouraging multimedia entries such as PDFs, infographics, and videos. Why? Well, it makes the judging process more varied and allows your personality to shine through. If you’re a fun company, show it! Naturally, written entries are still welcome. But note judges aren’t huge fans of attachments. So, keep your entry mainly in body copy and make it easy to read.

Get help with the hard work; stay focused throughout the second half

Of course, doing the copywriting right is only half the game and, unless you’ve got your eye on the ball, you might miss opportunities others don’t.

So GoRefCo provides the following value-added services as part of our offer:

  • For free sign-up to our award entry service email connect@gorefco.com.
  • For our curated list of IT and telecoms industry awards click here.
  • We keep a watch on things on your behalf and provide submission date alerts.
  • We match awards to our customers’ businesses and keep track of them.
  • We add compelling case study evidence and help you plan that in the previous year.

Also, many award bodies stipulate PowerPoint presentations or similar from shortlisted candidates. So, when it comes to production of such decks or, indeed, multimedia content, we’ll help you produce them and brush up on the facts and figures to maximise your chances of winning.

See the proof of the pudding

In 2020, the first year we offered our awards service, GoRefCo produced 14 submissions featuring customers like Premier League football clubs, major banks, and leading online retailers. Nine were shortlisted, six made it to the final, and three won big.

In 2021, we comfortably exceeded that run rate with 20 awards submitted, of which we won 11 and were shortlisted for eight. The 2022 harvest is well under way, with 21 entries to nine competitions already submitted and more in the course of production.

Don’t just sit there…

Understanding your technologies and bringing to life their business outcomes is one of our greatest strengths. So let us help you get noticed and carry you forward to fame in front of your industry peers.

Please contact us to join our winning band.

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