February 23, 2020

iStudy innovation

The trouble with ill-considered case studies is they’re either too long or too short. Too long and the busy reader quickly zones out; too short and they fail to convey information for bid responses and other detail-hungry apps. What to do?

GoRefCo designed the iStudy as a menu-driven navigable PDF to make maximum use of Adobe Acrobat features. With a front-page executive summary for time-poor people, the subsequent pages can either follow traditional challenge-solution-results chapters or address separate business and technical audiences.

As a bonus, the front-page executive summary can be spun clockwise through 90° to populate a PowerPoint slide. That saves money by increasing the deliverable count from a single body of text. And because the iStudy uses the client’s brand guidelines, the PowerPoint will automatically do so too.

       

 

See? Two for the price of one. Neat, huh? 

Give us a call and we’ll give you a quote in five minutes.

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