July 16, 2019
Economically reuse existing assets with eBooks
A classic example of the intelligent re-use of existing assets, when Tata Communications wanted a coffee table-style book to demonstrate its digital credentials it turned to GoRefCo.
The resulting 300mm-square, 44-page book featured 20 customers from around the world, each taking a Tata Communications cloud solution to effect its own digital transformation. With strategic narrative and charts written and designed by GoRefCo, the resulting hard-backed volume has seen extensive use at events, as leave-behinds, in reception areas and as gifts for stakeholders.
Going beyond that physical product, a parallel e-book with virtual page-flip functionality was commissioned for the Tata Communications website. Launched to great acclaim, hits rapidly ticked up. The concept is being adopted by other Tata Communications product marketing teams, with industry sector versions waiting in the wings.