February 25, 2021
When the pandemic started did video stand the remotest chance?
As the old saying goes, “It’s an ill wind …”. It must have seemed so for corporate video production companies first experiencing lockdown. They would’ve stared gloomily at expensive cameras, wondering whether they’d ever earn a nickel from them again. Then someone thought hard about video conferencing and how it might be made to match on-site production values more closely.
Give the player some kit and the editor a box of tricks
Enter remote video aka video-in-a-box. For a start, deliver some kit to the customer, which will help achieve good online production values. Then, coach the players to improve their performance in saying their pieces down the line. Next, in post-production, give the editor a box of tricks to help produce seamless programmes – bang on message and avoiding unprofessional on-screen jumps and jitters.
How do we do that? Here’s the four-step process:
- Deliver video-in-a-box components – camera, lighting, and audio kit – to the player to their premises via Amazon. Inexpensive but high quality, we won’t have to go to the trouble of retrieving them.
- Run a first video interview with the player. During that session with a GoRefCo director we extract the bones of the storyboard, experiment with video framing, and do some coaching. The storyboard will be approved by the customer prior to the third step.
- Run a second video interview with the player. This will be conducted by the GoRefCo producer along with a colleague to check messaging. The player will be discouraged from using written notes.
- Edit the video into an online version and submit it to the GoRefCo client for approval. Once internally approved, the online video file will be transmitted to the customer for final approval.
Can it really be that easy? Well, nearly. During production of the first video, we develop a template. That will establish a graphic style for remote video production unique to that client. It will use a mix of motion graphics, stock shots and text graphics/ captioning to create dynamic moving image effects. Editing will be done against the storyboard with stock footage and seamless transitions covering between different takes.
Benefit from unlimited re-use
Once produced, the template will be used time and again for further videos, which will be filmed using the above process. Compared to shipping a crew to site, it’s inexpensive and offers better value the more videos produced.
Not only that but the video-in-a-box process can be used to, for example, deliver senior management messages. It’s our bet when this technique catches on it will be used in the next normal to deliver powerful messaging, speed up processes, save money, and assure standard branding.