18 May 2019

Genesys interactive customer briefing

Looking to jump-start its customer reference programme, Genesys commissioned GoRefCo to create a no-nonsense interactive PDF. Combining clean-cut design with professional and engaging writing, it answers the number one question most customers ask when invited to feature in a case study – what’s in it for me?

Clearly explaining how and why they should get onboard, the piece converts time-starved professionals into avid storytellers by outlining simple, light-touch text and video case study production processes. It serves as a handy aide-memoire as well as a prospect mailout for account managers. Introducing the iPDF is helping Genesys educate its sales teams and build a strong pipeline of customer advocates.

Click here to view the iPDF.

Give us a call and we’ll give you a quote in five minutes.

You may also be interested in...

Offers

24 January 2023

Successful award entries: the sincerest form of flattery

Read More

Offers

14 November 2022

Video: content marketing’s future and how to make money at it

Read More

Offers

24 June 2022

C-level Exchange

Read More