Looking to jump-start its customer reference programme, Genesys commissioned GoRefCo to create a no-nonsense interactive PDF. Combining clean-cut design with professional and engaging writing, it answers the number one question most customers ask when invited to feature in a case study – what’s in it for me?

Clearly explaining how and why they should get onboard, the piece converts time-starved professionals into avid storytellers by outlining simple, light-touch text and video case study production processes. It serves as a handy aide-memoire as well as a prospect mailout for account managers. Introducing the iPDF is helping Genesys educate its sales teams and build a strong pipeline of customer advocates.

Click here to view the iPDF.

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